Born and raised in North Carolina, I have now been saddled with a lifelong appreciation for barbecue*, sweet tea, and bluegrass music.
* Barbecue here, always, and only refers to a type of food and not an event. The best kind being of the porky, vinegary mush variety (Texas brisket has earned my respect and my taste buds, but not my life-long love. We’re just not there yet.)


I went to Virginia Tech got a BS in Industrial Design from the School of Architecture. Besides the late nights in studio, I spent my free time with the ballroom dance club, entrepreneurship club, and hiking up local mountainsides.
Going on an interfaith volunteer trip in the Dominican Republic to help out rural villages...followed immediately by a trip to Las Vegas for a conference.
Nothing puts the world into perspective quite like helping someone with access to fresh water one day, only to be greeted by the Bellagio fountain the next.
Ain't that just the way.
The smell of a cigarette-stained ceiling paired nicely with my microwave bean burrito as I put the finishing touches on our Kickstarter campaign. My friend Morgan and I were about to embark on a strenuous labor of love. At the end of it all, I'm happy to say we tripled our funding goal, only lost some money, and only delivered a little late (by Kickstarter standards anyway).




First, I got hired as a designer, then I got promoted to a lead designer, and then I got put in charge of the whole dang team!
Learning as much as possible as fast as possible, I grew with the team—streamlining our operations, leveling-up our thinking and methodology, and leading projects from start to finish.

As a Senior Creative Strategist at Big Human, I helped companies like Taskrabbit, TriumphPay, and Rockefeller Center, and more to define exceptional products, websites, and brands. I wore a lot Lead user research projects, brand strategy, messaging, SEO, analytics, and product definition. Also contributed to new business and sales growth for the agency.
I wore a lot of hats from leading user research projects, brand strategy, messaging, to SEO, analytics, and product definition. Also contributed to new business and sales growth for the agency.
Currently, I'm a the Head of Product at Hansa and have been with the company since it's founding. We're a fast-growing fintech startup rethinking how the commercial credit system works for small business, lenders, and the credit bureaus.
I've helped develop everything from our logo and website, to our go-to-market strategy, and even the particulars of how our platform transforms each and every datapoint we ingest.

